[interview] - http://nonfactors.tumblr.com
Where are you based?
Orlando, Florida but I was born and raised in Pittsburgh, Pennsylvania.
What makes your pieces from HaerBrainSchemes so unique and distinctive?
I would say the main thing that makes HaerBrainSchemes stick out compared to other brands is its consistency in capturing my personal interests or ideas in as basic of a format as possible.
What do you make sure you do when planning your designs?
I make sure to keep it clean in placement but the designs or concepts themselves are a bit out there.
How about the Haery Goku sweater? What can you tell us about that specific design?
I drew a classic stance of Kid Goku yet added my own twists. The main one being he has a 3rd eye, which I know could get seen as random as fuck. I actually stated that the 3rd eye reference to a Saiyan was symbolism to what I felt could represent a conscious aware child. A indigo child they would call us. Children born wise beyond years and sharp as a sword accompanied by many of what society would label as imperfections or mental disorders.
Do you design all of your clothing?
I design all my own apparel but I like to collaborate with ZOMBIE Z for my font designs.
What is one hardship you have dealt with concerning HaerBrainSchemes and getting your pieces to be noticed by others?
I reached out to people who said they would help, I sent gear and got nothing, over like 15 people fucked me over like that. Sucks.
Would you consider selling your clothes to boutiques or even larger stores?
Hopefully one day I can throw my stuff in a few rare boutiques. I only make 100 per color way of any design it’s all scarce…I plan to keep it that way forever. It’d be rad the day I put my stuff in TIMEBOMB in Pittsburgh.
[Interview with Starved Magazine] via &
A little over a year ago I came across the brand HaerBrainSchemes via Facebook on a night of random web searching. I became instantly intrigued by the products and subject matter that HBS influenced. In a few short years Trills has self directed his own line of contemporary art and clothing brand. This interview gives the reader an introspective view of the artistry behind the brand in a piece entitled, “Beyond the Brain”.
"Let’s start off with the basics, Who are you, Where are you from/based, and What do you do?"
My name is Terrill, to most I go by Trills or Trills91. I was given the nickname by a close friend in high school (2008) and used it as a name to go by in the art world when I got my start in 2010. The name stuck and caught attention much a like the name haerbrainschemes, my clothing brand. I’m from Pittsburgh, born n raised til 11th grade when I moved to FL. I currently live downtown Orlando. I’m a creative director for the most part, that and visual artist.
"What does Haer Brain Schemes mean and who does HBS speak for?"
HaerBrainSchemes means an alternate way of thinking by definition to its proper spelling. The clothing line represents my creative ideals and HaerWaveMedia network is my recent title for the media & promotions work I do virally. All fresh and growing projects.
"I believe our circumstances shape our future, What has been one circumstance that changed your present existence?"
I would say being homeless due to circumstance and choice many times showed me the light of persistence and consistency.
"When were you first introduced to the anime culture and what inspired the GOKU tee?"
Similar to many Americans my age I got into anime from television programs like beastwars early mornings or after school or Toonami or Adult Swim late night. The concept that inspired the Haery Goku tee come from the definition of what an indigo child is. Basically the meaning behind the design is a super enlightened child, a wise old soul no matter physical age.
"Everyone needs some type of support system, who has been that for you in your life?"
My friends and roommates pretty much, I meet lots of nice people who I can make money with.
"In life we are all students, Have you ever had a mentor/ teacher that guided you, and if so what did you learn , and how has it manifested in your work?"
This dude Michael Marron was my art teacher my senior year of high school. I wasn’t too big on my academics at the time, skipping class and shit like that but I found comfort in that guys teachings. He’s really talented; a honestly super mellow dude w a positive vibe a lot of which I could see came from his pride and love for art. I respect that kind of stuff in people, genuine motives make it easy to trust people and learn from them. Long story short dude pushed me to paint my first acrylic on canvas, and it got the ball Rollin before the brand was the motive.
"Being that you are self-directed what challenges, If any, do you face?"
Majority of my challenges come from being just that, self-directed. I have to find my own means of execution and ways to find new resources to expand. It’s a huge challenge but I feel I’m well built for it, I’m not rushing anything the majority of moves made to gain the brand a great sum of the traffic it currently has is due to timing and outside interest.
"What would you say is your design aesthetic?"
Simply put to bring as many small unforgettable ideas to the max potential and incorporate as many other personally favorites from myself or others into the equation as possible for detail.
"In a short time frame you have accomplished international appeal, extensive blog praise, and RIff Raff even wears your threads. What would you attest all of the success to?"
Timing and studying my markets point of focus.
"What are you “STARVED” for as it pertains to art?"
I guess more proof to my theories of what and why. I feel I get all of my answers out if this path.
"We feed off the earth constantly, but what from the earth and your surroundings do you take into your designs?"
A lot of nature and anatomy, everything really.
"You’re in a drug deal gone wrong, and it’s about to get real with an AK-47, what song would you want to go out to?"
Probably Infinite by Eminem.
"Any words of wisdom to the weird art kids out there?"
Stay Weird and research before you make a fool of yourself, or make a fool of yourself but research while u do it.
"HBS IN 10 years?"
I see myself owning 1 or two small shops in ten years, making lots of small run collaborative works.
“At first glance, anyone unfamiliar with Trills91 would never peg the mastermind behind HaerBrainSchemes as the artistic brains and muscles behind one of street fashion’s most sought after, up-and-coming brands. Selective in the words he chooses, Trills can be regarded as reserved and more interested in his artwork than trying to entertain the masses. A wooden trunk swarmed with stickers, which he has aptly titled The Trunk of Truth, acts as his vault, where the artistically gifted Trills keeps all his sketches, designs, and ideas he has put to paper for later use.
Straying far away from the tiring trends and clichés streetwear brands tend to lean against, Trills channels his inspirations for HBS from more uncommon yet personally familiar elements. Biology, cartoons, and manga, just to name a few, are some of Trills’ muse when deciding what the next HBS t-shirt, beanie, sweater, or cap might portray. And this is ultimately what has led so many to gravitate towards HaerBrainSchemes, the individuality and uniqueness that shuns ongoing trends and instead creates its own. Mirrored bears and an animated Goku re-invisioned with a third-eye or pineal gland are just few of the designs that showcase the cleverness and individuality of HBS. This lack of concern for appeasing the masses and just sticking with the familiar is what makes HaerBrainSchemes attractive enough for the likes of internet sensation RiFF RaFF and a recent wave of rappers and socialites coveting his brand.
Set to launch his Winter collection for 2012/2013 with the Haery Goku sweater at the forefront, Trills is at the tipping point with HaerBrainSchemes. As he continues to infiltrate the web, HBS continues to appear on influential trendsetters and the masses continue to search for HBS in return. And with his Trunk of Truth close by, Trills will probably simply nod confidently as his scheme successfully unfolds before his third-eye, just as he expected.
[Interview with bbs420 blog]
[Interview with xkxvk]
Here is a revolutionary artist but we’ll just call him Trills…
He is an upcoming designer and also the owner of HAER BRAIN SCHEMES. He loves working with others and is a very open-minded human being.. not like any of these other capitalist corporate street-ware owners. Even though he is just starting out he’s good at what he does, and supplies tons of originality to the fashion industry.
So, to start out this interview why did you decide to join fashion and start your own company, rather than joining another company?
Trills: I decided to join the fashion industry as my own entity because in a world with thousands of “street-wear” brands its all about pulling your own weight before the big companies in the industry give you recognition for your work or even offer a collaboration. I feel you need a portfolio and being that I’m self-taught I had to take initiative in building my own through the products of HAER BRAIN SCHEMES.
This would be your resume to show other companies and artists. That’s dope, never thought about owning a business like that. Since you are the whole company whom do you contact on a regular basis (clients, vendors, interns, etc.)?
Trills: On the regular basis I come in contact with different musicians that I respect and other designers. I don’t look to others for much inspiration I build on my own techniques so I can collaborate properly with other creative associates.
Seems that networking is your marketing technique and is getting you far. Since there’s biases all through art on what is preferred such as how to act and how to design. Do you think that there are any biases in fashion (gender, age, etc.)?
Trills: We imagine everyone has issues with bias ideas in every field. With that being said, I would agree. Especially when there are many “street-wear” companies trying to apply “high-fashion” concepts/ideas.
Yeah, that seems to be the latest trend in street-wear brands is to add high fashion to make it better. I don’t think that will work for every company out there. What are some of the problems that you encounter at HAER BRAIN SCHEMES?
Trills: The most frequent problems I’ve had with HAER BRAIN SCHEMES… hmmmm… I can’t really say besides incidents with screen printers. I had to out source for that and it’s fucking me over.
People with power like to take advantage of what’s in their reach. Not everyone will have the same image or love it as equally as your will. With all these companies in the same industry as you, whom do you consider HAER BRAIN SCHEMES competitors?
Trills: I don’t see anyone as a competitor since I’m not trying to duplicate anyone’s ideas. I am rather trying to stray away from those competing while remaining relevant in the fans eyes.
You’re in the industry for the art style, not the money. That’s bound to bring success your way. If you can describe the work environment you deal with. What do you love about it? What do you wish to change?
Trills: I love my work environment. It’s mainly at my house or if I’m meeting with others to build on ideas for the future of HAER BRAIN SCHEMES. The only thing I wish to change at this point is the city I live in, since Orlando isn’t very fashion savvy in my opinion.
Planning for future is the way to succeed. Personally, I never saw the southeast, as never really been a fashionable place much like the southwest or northeast. When you’re working, what do you love about your job?
Trills: I love that I don’t have a job. I have a responsibility as an artist to remain relevant in a this digital age. It’s stressful at times but well worth the sacrifice with good planning and blueprints.
Yeah so your job is your hobby and you love what you’re doing. There’s nothing wrong with that. Earlier you brought up the “high-fashion” concepts being intertwined with street-wear. What are some other current trends that you see in the fashion industry?
Trills: The current trends I see in the fashion industry as I said before are the merging cultures throughout the industry. It’s beautiful and full of ugly egos.
Egos are never an easy obstacle to get past or even ignore. I have noticed that it requires a lot of patience for those who can constantly deal with them. When working on HAER BRAIN SCHEMES how much overall flexibility are you allowed as the owner?
Trills: I am not only the owner but also the creative director so everything is on me. I delegate through collaboration with others rather than building a team and managing them. The more people you have to deal with the faster you can expand but when they work for you (rather than with you) there are a lot hidden curveballs. I like what I create so I plan to continue with out someone telling me yay or nay towards the execution of the idea.
That’s different from how other brands usually try to build. A key factor I’ve noticed is that a team is usually looked at as “essential”. But, you seem to choose the opposite. Since there’s a lot of pressure on you as an owner what skills do you believe are necessary to succeed in the field of fashion?
Trills: I think creativity, consistency in change and adaptation as well as a beast marketing scheme will take your far in the fashion industry. While keeping some originality of course.
Marketing and Originality are probably the most important to any brand. Without an interesting variety of products a company will have a downfall in this competitive field. It’s a dog eat dog world. For people who just want to join a company is there any certification, licensing, or degree that you feel are necessary for fashion?
Trills: The best advice I can offer is the last answer I just gave, don’t know how else to describe it. Just remember to be yourself too.
[Interview with Jenesis Mag]